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Benjamin Wey
Co-Founder,
Adtrac AG
With almost 1.5 decades in the media business and a dozen years working for DOOH media, Ben Wey has gained deep insights into the industry and accompanied the emergence of programmatic DOOH from the get-go. With hes deep insights into audience data and a passion for digitization, he founded the booking and inventory management platform Adtrac in 2020. Ben is the current president of IG DOOH in Switzerland and has an MBA in media management.
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