See the leading AV broadcast brands at ISE 2025
Many of the vendors at ISE have also exhibited at traditional broadcast-oriented trade shows, illustrating how the gap between Broadcast and AV is being bridged.
Grass Valley, for example, is a stalwart brand trusted for decades by broadcasters. With its latest cloud-based solutions for live production it is seeking to unlock new markets.
Blackmagic Design is another company that doesn’t distinguish between professional media and AV users of its cameras, which are capable of recording up to 12K, nor its software finishing suite Resolve. It now offers a camera to cloud workflow.
Pro AV buyers are already doing professional-grade production, and media tech vendors already have non-media customers. It’s why companies like Ross Video, Lawo, AJA, LiveU, Haivision, Evertz and Matrox are growing their presence at ISE. The show is an invaluable platform for showcasing solutions that effectively bridges the gap between traditional broadcasting and emerging AV applications.
Media tech vendors like Vizrt have made their tools even more accessible by migrating products to the cloud and changing business models to software as a service (SaaS). It all means that corporate end-users looking to build out video content supply chains can pick and choose technology from broadcast AV vendors and interoperate them as a robust solution on IP/IT networks.
Leveraging the power of IP networking with NDI or IPMX and a combination of both software-defined hardware with cloud and SaaS solutions supports a move towards centralising production infrastructure whilst serving a global footprint, remotely.
Expect AI to be a common denominator for efficiently automating back-end tasks and for being an assistant or ‘copilot’ in editorial creation.
Whether it's enhancing the functionality of a product with AI, creating dynamic spaces with sophisticated room analysis, or elevating presentations with superior sound and video quality, the synergy between vendors on show at ISE encapsulates the future of interactive immersive experiences.
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The convergence of AV and broadcast is being enabled by a wide range of technologies, many of which are evolving at a rapid pace. -
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Almost every facet of the AV landscape is driven by storytelling – from location-based visitor attractions to inspirational corporate presentations and DOOH campaigns.
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