Business and market trends around key ISE technologies
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Luxury clients are asking different questions. Not just: “How intelligent is the home?” But increasingly: “How responsible is it?” -
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The companies winning the return-to-office battle are not forcing people back. They are giving them a reason to return. -
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Broadcast rights used to be straightforward. That world has disappeared. -
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For years, projection dominated large-scale live events. Now LED is changing the economics – and expectations – of venue design. -
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The most important technology in the modern smart home is often the least visible. Not the lighting, the home cinema, the voice control. The network. -
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AI is entering education far faster than many institutions are prepared for. And the consequences will extend well beyond teaching tools. -
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The real battle is no longer between OTT and broadcast. It is between flexible media ecosystems and rigid operational models. -
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Hybrid events were supposed to transform live experiences forever. Instead, many audiences still feel disconnected, underwhelmed, or secondary to the in-person experience. -
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The connected home was built around data. Now the residential technology industry is beginning to confront the consequences. -
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For years, the streaming industry obsessed over image quality. Now audiences care about something else entirely: delay. -
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Retail is no longer competing primarily on product. It is competing on attention. -
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For years, broadcasters treated IP workflows as the future. Now the future has arrived – and many organisations are discovering the transition is far more complicated than expected. -
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Audiences are becoming harder to impress. Traditional passive entertainment formats are struggling to compete. -
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Across cities, transport hubs, campuses, venues and mixed-use developments, expectations around public experience are changing dramatically. -
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Homeowners are increasingly asking whether their homes actively support health, wellbeing and quality of life. And that question is reshaping residential technology. -
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Winning the event is no longer enough. Today’s venues are competing to win the entire audience journey. -
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The streaming boom created a dangerous assumption: if audiences move online, profitability will naturally follow. The reality has been far more complicated. -
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The smart home industry has spent years selling convenience. Now it has to confront something far less comfortable: vulnerability. -
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Arenas and entertainment destinations are being designed not only to host events, but to create, distribute and monetise content continuously. -
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Live sports broadcasting used to be about capturing the action. Now it is about capturing, processing, packaging and distributing the action almost instantly. -
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The biggest challenge in luxury residential technology is no longer capability. It is collaboration. -
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The modern university campus is becoming a fully connected digital environment. -
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Esports venues are setting new expectations for latency, immersion, production and audience engagement. -
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Unified communications is no longer just about calls and conferencing. It now shapes productivity, culture and the future of the workplace. -
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Broadcasting is becoming personalised, software-defined and increasingly shaped around every individual viewer. -
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High-end residential buyers now expect the same seamless experiences they get from hotels, wellness retreats and private members’ clubs. -
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The convergence of education technology and pedagogy has become a present-day imperative. Nowhere is this more evident than at the upcoming EdTech Congress Barcelona 2026. -
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PSNI Global Alliance, a global network of unified communications and AV experts, comments on current trading conditions in the industry.
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