Software-centric innovations in live events
Transition to IP networking
One of the most notable changes in the live events space is the move to IP networking. This transition reduces the reliance on dedicated hardware devices and leverages standard IT platforms to manage event operations. The presence of network managers on stadium tours exemplifies the growing importance of IP networking in ensuring smooth event execution.
IP networks offer several advantages over traditional point-to-point communications. They use less hardware, reducing the risk of hardware failures that can disrupt events. Additionally, IP networks provide the flexibility to deploy SaaS solutions, enabling scalable and high-quality live streaming.
The use of IP networking also facilitates seamless integration with other digital systems, allowing for more efficient data management and sharing. This connectivity enhances the overall event experience by providing real-time updates and insights that can be used to improve event operations and attendee engagement.
SaaS solutions and scalability
The adoption of SaaS solutions in live events is a game-changer. High-quality, low-latency streaming is now the standard expectation for live events. The 'pay-as-you-grow' model allows event organisers to scale their broadcasts to global audiences without being constrained by hardware limitations.
For instance, major sporting events and music festivals now rely on SaaS platforms to manage ticketing, audience engagement, and real-time analytics. This approach not only enhances the attendee experience but also provides event organisers with valuable data to refine future events.
SaaS solutions also offer the benefit of continuous updates and improvements. Event organisers can access the latest features and security enhancements without the need for extensive hardware upgrades. This ensures that the technology used in live events remains cutting-edge and capable of meeting evolving demands.
Enabling emerging technologies
Software-centric IP networks are crucial for integrating emerging technologies into live events. Holograms, mixed reality (MR), digital twins, and other immersive technologies are becoming increasingly common, blurring the lines between content creation, events, and broadcast.
Real-time render graphics and virtual overlays, made possible through a software-led approach, are revolutionising the visual experience of live events. These technologies allow for dynamic and interactive content that engages audiences in new and exciting ways.
The use of digital twins, for example, enables event organisers to create virtual replicas of physical venues. These replicas can be used for planning and simulation purposes, allowing organisers to optimise event layouts and logistics before the actual event takes place.
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The Lighting and Staging Zone continues to grow, which has led to its relocation to Hall 6 for ISE 2025. -
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The history of live events has always involved pushing current technology to its limit to achieve new and memorable results. -
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Ever more elaborate live events - and not just in the entertainment world - mean that the market for lighting and staging solutions remains a healthy one.
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