LCF has just opened a new 14-story building supporting around 5,000 students that's designed as a series of flexible spaces that can be reconfigured based on usage patterns. The design was also strongly linked to the purpose of the College - "we believe in using the subject of fashion, together with its industrial importance, to shape lives and drive economic and social transformation". Marcus will share his experiences of working closely with internal customers to understand their needs in depth and turn those needs into AV designs influenced by the need to be flexible, modular, encourage creative thinking, to be energy conscious, and to act as a source of data for insight and change.