With over 20 years of experience in media and real-time technology brands our guest speaker is experienced in the world of XR, virtual production and hybrid entertainment. Focussing on the factors that drive business growth and technology adoption we will learn about how our world is transforming into an experience economy that requires compelling visual, immersive and shared experiences and how real-time, content gaming engines, AI, XR, augmented vision and ICVFX are revolutionising almost every part of this virtual production market.