ISE delved into these opportunities during the second edition of the European Latin American AV Forum (ELAF) on 5 February 2025. Building upon the success of our inaugural summit at ISE 2024, where government officials and business leaders from both regions converged, this upcoming event promises to deliver high-value content aimed at fostering stronger relations between Europe and Latin America.
The European Latin American AV Forum (ELAF) at ISE 2025 offered a unique platform for government representatives, industry leaders, and AV professionals from Europe and Latin America to forge strategic partnerships, explore emerging business opportunities, and drive innovation across the AV and digital sectors. By connecting two dynamic regions through technology and collaboration, ELAF is not just an event but a catalyst for long-term economic and technological growth between Europe and Latin America.
Forum Programme
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10:00
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CC5.330 minsCoffee & Pastries
10:30
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CC5.330 minsThe opening session of the European Latin American AV Forum (ELAF) will feature key topics and welcome speeches that will set the stage for a day of insightful programming and networking. This session will highlight the importance of collaboration between Europe and Latin America in the tech and audiovisual industries.
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11:00
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CC5.330 minsThis keynote session will provide a comprehensive overview of the AV markets in Europe and Latin America, highlighting key trends, differences, challenges, and opportunities in both regions.
11:30
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CC5.340 minsWe will feature clusters from both regions, showcasing successful case studies, innovations, and strategies for fostering cross-border cooperation. Attendees can look forward to an engaging and insightful conversation on how cross-country collaborations are shaping the future of the AV sector.
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12:10
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Coffee Break and Networking in CC4 GardenCC5.320 minsNetworking over coffee with Speakers and Guests in the CC4 Garden.
12:30
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CC5.330 minsIn such a globalized and at the same time increasingly polarized world, the new paradigm is how to promote collaboration between Latin America and Europe, to enhance everything that unites us and also what complements us, and thus differentiate ourselves from other international competitors. This session will share the experiences of professionals who have lived and worked on both sides of the Atlantic, sharing their experiences and learnings.Speakers
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13:00
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CC5.330 minsThe Panel brings together politicians and industry experts from both side of the South Atlantic. The panel will discuss global politics from Trump 2.0 to the EU Mercosur Trade Agreement and its impact on ProAV and digital signage hardware and services. Also trending industry topics like AI, Cyber Security and the new growing role of software. Last but not least the panel will provide an outlook on LATAM's economic development especially on retail as the most important vertical mark.
13:30
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CC5.330 mins
Explore the future of the AV sector in this insightful session, where industry leaders will discuss the upcoming technological breakthroughs that are set to reshape the landscape. Delve into how advancements in artificial intelligence and machine learning are being integrated into new AV products, transforming user interactions and enhancing data analytics.
14:00
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CC5.360 minsNetworking lunch with speakers and friends in the CC4 Garden.
15:00
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60 minsTo come
AI speech translation and captions
For the third consecutive year, ISE’s official language accessibility partner, KUDO, will be providing AI speech translation and captions across several stages and conference rooms for the show’s 2025 edition. Attendees will be able to access all the keynotes, panels, and presentations in the language of their choice by scanning a QR code from their smartphones or tablets, then following the translated audio and/or subtitles.
Designed for ease of use at events, KUDO AI requires no app download or account creation; scanning the QR code opens a new browser window from which attendees can select both an audio and captions language, depending on whether they wish to follow the translated speech or simply read the subtitles directly from their screen. Translated audio and captions are entirely AI-powered, in real time, and require around 1% of the bandwidth needed to stream an average YouTube video from a smartphone, making them easily accessible via 4G or the guest Wi-Fi available at Fira Barcelona Gran Via.
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